If you’re a seller on Etsy, chances are you’ve heard about the importance of SEO (Search Engine Optimization) in order to get your products found by potential customers. But here’s the thing – if you’re in a competitive niche, stressing out about SEO may not be worth your time.
Let’s explore why that might be.
I’ve been selling on Etsy since 2018 and the landscape has changed. I know for new digital product sellers, standing out from the crowd can be a real challenge.
With thousands of sellers offering similar products, it’s easy to get lost in the sea of listings. This is where SEO comes into play, as it is commonly believed to be the key to gaining visibility in search engine results.
However, in highly competitive niches, relying solely on SEO may not yield the desired results. The sheer number of sellers optimizing their listings for the same keywords can make it difficult to rank highly in search results. This can lead to frustration and burnout for sellers who invest a significant amount of time and effort into optimizing their Etsy shop for SEO.
The good news is, there are alternative strategies you can consider to increase your chances of success on Etsy.
Some common approaches along side good sEO
- Focus on creating a strong brand and establishing a unique identity for your products. By telling a compelling story and emphasizing the uniqueness of your products, you can attract customers who are specifically looking for something different.
- Leverage social media platforms to showcase your products and connect with your target audience. Building a strong social media presence can help you generate buzz and drive traffic to your Etsy shop. Engaging with your followers, collaborating with influencers, and running targeted advertising campaigns can all contribute to growing your customer base.
- In addition, don’t underestimate the power of customer reviews and word-of-mouth marketing. Encourage satisfied customers to leave reviews on your Etsy shop, as positive feedback can greatly influence potential buyers.
- Ask satisfied customers to share their experience with a friend. If they love your product, it’s likely they will. Offering exceptional customer service and going above and beyond to exceed expectations can also generate positive word-of-mouth referrals.
All of these strategies plus so much more are covered in full detail in my course, Grow Your E-Shop (Save $50 with the discount code 50GROW).
With that said, here are a few practical steps for setting up your SEO on Etsy correctly so you can move on to other things to grow your business.
1. Title and Matching Tags: The Foundation of Etsy SEO
When it comes to optimizing your Etsy shop for search engines, there are a few key elements that play a crucial role in improving your visibility and attracting potential buyers. One of the fundamental aspects of Etsy SEO is crafting compelling titles and matching tags.
The title of your Etsy listing is the first thing that shoppers see when they come across your product. It should be clear, concise, and descriptive, giving shoppers a quick overview of what you’re selling. A well-crafted title not only helps shoppers understand what your product is about but also aids search engines in determining the relevance of your listing.
how to create an effective title
To create an effective title, consider using relevant keywords that accurately reflect your product. Think about what potential buyers might search for when looking for items similar to yours. For instance, if you’re selling a digital planner, including keywords such as “digital planner,” “planner for Goodnotes,” or “planner for tablet” can help improve your chances of ranking higher in search results.
In addition to the title, matching tags are another crucial component of Etsy SEO. Tags are essentially keywords or phrases that describe your listing. They help Etsy’s search algorithm understand what your product is about and connect it to relevant searches.
how to choose tags
When choosing tags, it’s essential to be specific and use descriptive terms that accurately represent your item. Consider including variations of your main keywords, as well as relevant long-tail keywords.
For instance, if your digital planner has specific sections like yearly, monthly and weekly sections, you might include tags like “digital planner yearly” “monthly digital planner,” and “weekly digital planner.”
Remember to make use of all available tag spaces and prioritize relevance over popularity. While it can be tempting to include popular keywords that are unrelated to your item, this practice is often counterproductive. It’s better to focus on attracting the right audience who genuinely has an interest in what you’re selling.
Crafting well-optimized titles and matching tags is a crucial step in enhancing your Etsy shop’s visibility and attracting potential buyers. By understanding the importance of these foundational elements of Etsy SEO, you can increase your odds of reaching the right audience and achieving success on the platform.
matching your titles and tags
When it comes to Etsy SEO, your title and matching tags are key. These elements help Etsy understand what you’re selling and categorize your products correctly in search results. It’s important to accurately describe what you’re selling so that your title and tags write themselves.
Avoid trying to be overly clever with your tags just to attract traffic. If Etsy sends traffic based on a clever tag but no one buys because the tag doesn’t match the product well, it can harm your shop’s reputation with the algorithm. Instead, focus on using basic tags that are exact descriptions of your product.
Furthermore, if you ever decide to try Etsy ads, having basic tags will ensure that you’re not paying for tags that don’t lead to increased sales conversions.
2. Competitive Niches: Why Title & Tags Aren’t Enough
In highly competitive niches, relying solely on your title and tags won’t guarantee visibility in search results. This can be quite frustrating for sellers who are putting significant effort into their SEO strategies on platforms like Etsy. However, the good news is that there are several other effective strategies that can yield better results and give your online shop a competitive edge.
diversify your approach to driving traffic
Instead of spending excessive time solely on Etsy SEO in competitive niches, it’s important to diversify your approach and focus on driving traffic to your shop through other means. One powerful strategy is to build an audience outside of Etsy. By establishing a strong online presence through platforms such as social media, content marketing, or even your own website or blog, you can increase your chances of getting organic exposure when you start generating consistent sales.
Investing time and effort in building your own audience helps create a loyal customer base and can significantly boost your brand’s visibility. By leveraging platforms like Instagram, Facebook, Pinterest, or even creating engaging and valuable content through blog posts or videos, you can capture the attention of potential customers who may not have found you through Etsy alone.
This approach not only increases the likelihood of your items being discovered in search results but also allows you to connect with a wider range of potential buyers who are interested in your niche.
building a strong brand outside of etsy
Additionally, by building a strong brand presence outside of Etsy, you establish yourself as an authority in your niche. This credibility can attract not only customers but also potential collaborations or partnerships with other businesses or influencers in your industry. Collaborations can expose your products to new audiences and help increase your reach even further.
It’s worth noting that Etsy itself recognizes the importance of external traffic. The platform provides options to link your shop to social media accounts, and they even have a built-in feature called “Shop Updates” that allows you to share news, promotions, or behind-the-scenes content directly with your followers. Utilizing these features in conjunction with your efforts to build an external audience can help you maximize your visibility and ultimately increase your chances of success in highly competitive niches.
Remember, while title and tags are vital components of SEO, they shouldn’t be your sole focus in competitive niches. By employing a multifaceted approach that includes building an audience outside of Etsy, you can enhance your online presence, improve your search visibility, and ultimately drive more traffic and sales to your online shop.
3. Time-Saving Strategy: Selecting the right traffic source
Time is a precious resource, especially when you’re juggling multiple responsibilities. It’s important to be selective about which social media platforms you invest your time in when it comes to driving traffic to your Etsy shop. In this regard, YouTube and Pinterest are not only considered social media platforms but also powerful search engines that can significantly boost your online presence.
Get the most out of your efforts by focusing on YouTube and Pinterest
When you focus on utilizing YouTube and Pinterest, your efforts have the potential to be discovered over a longer period of time compared to the fleeting nature of regular social media posts. This means that the content you create has an extended lifespan and the ability to reach potential customers for years to come.
Pinterest, in particular, offers a unique advantage due to its highly discoverable nature. Imagine saving a pin on Pinterest today that has the potential to continuously attract users and generate traffic to your Etsy shop even years down the line. This evergreen quality makes Pinterest an excellent choice for promoting your products and expanding your reach.
To further maximize your visibility and leverage the power of both YouTube and Pinterest, consider using these platforms in tandem. One effective strategy is to save your YouTube videos as pins on Pinterest. By doing so, you create a double whammy effect that not only increases the likelihood of your content being discovered but also helps in driving more traffic to your Etsy shop.
In summary, when it comes to selecting the right social media outlets for promoting your Etsy shop, consider investing your time in platforms like YouTube and Pinterest. Their effectiveness as search engines, combined with the lasting nature of their content, make them valuable tools for reaching potential customers and expanding your online presence. So, make the most of these time-saving strategies and watch your visibility soar.
Conclusion: A fresh Start for your Etsy Business
In conclusion, while SEO certainly has its benefits, it may not be the be-all and end-all for every Etsy seller, especially in highly competitive niches. By exploring alternative strategies such as focusing on branding, leveraging social media, and fostering customer loyalty, you can create a strong presence on Etsy and stand out from the competition. So take a step back, reassess your approach, and explore new avenues to achieve success on Etsy. Keep innovating and adapting, and you’ll increase your chances of thriving in the online marketplace.
As we approach the new quarter, it’s time to rethink our approach to Etsy SEO. Instead of getting overwhelmed by competitive niches and spending excessive time on SEO tactics that may not yield significant results, focus on what truly matters – driving traffic and building an audience outside of Etsy.
Remember, your title and tags are important but not sufficient on their own. Explore alternative strategies such as leveraging search engines like YouTube and Pinterest to increase your shop’s visibility over the long term.
So let go of the SEO stress and embrace a fresh start for your Etsy business in the upcoming quarter!